alta, Knewton's adaptive courseware product, was given its own name in 2017, previously also called Knewton. In hopes of giving it a distinct feel from the other digital textbook products on the market, we chose a strong palette of black, white, and pink for marketing materials, and incorporated hand-drawn assets to our ads, social media, print work and web presence. The logo design was meant to fit well with our recent Knewton rebrand, while suggesting upward motion. 
Back to Top